How to price your yoga classes (without underselling yourself)
A framework for setting rates for group classes, privates and corporate bookings as a UK yoga, Pilates or fitness instructor.
Underpricing is the single most common financial mistake instructors make. It's rarely a lack of skill — it's discomfort talking about money, and no clear framework for what to charge.
Start with your target take-home
Work backwards. Decide the annual take-home you want, add roughly 30% for tax and National Insurance, then divide by the realistic number of paid teaching hours you'll deliver in a year (most full-time freelance instructors cap out around 800–1,000 hours). That gives you a floor rate per hour.
Typical UK rates (2026)
- Group class at a studio (paid per class): £35–£75
- Group class on a per-head split: £4–£8 per attendee
- Corporate class (in-person): £75–£150
- 1:1 private in-person: £60–£120
- 1:1 private online: £45–£90
- Small group semi-private (2–4 people): £90–£180 total
Raising prices without losing clients
- Give 4–8 weeks' notice in writing
- Frame it around continued training and quality, not costs
- Offer existing clients a small loyalty rate — or a block-booking discount
- Grandfather long-standing regulars for 3–6 months if you want to soften the change
Track it. Once you log a few months in Namastax you'll see your true average hourly rate across all bookings — often lower than the headline number, because of unpaid admin, travel and prep. That's the number to grow.